In my Advertising and Band Promotion course we had to create a brand extension plan. My group and I chose Pandora as our company and decided that we would focus on extending into the live music industry. We called this extension Muses Tour, which worked very similarly to Vans Warped Tour to bring in revenue as well as renewed interest in Pandora. Being the only designer in my group I focused on the advertising campaign, building off of Pandora’s existing creative but tailoring it to Muses.